May 2023

With the introduction of artificial grass in the early 1990s, the landscape sector saw a synthetic revolution. Due to its potential for resource and environmental conservation, adaptability in design and application, and profitability in business models, it has progressively grown in popularity. Due to the benefits, it offers for resource and environmental conservation, its adaptability in design and application, as well as its potential for profitability in a range of business models, synthetic turfs have rapidly gained popularity. But is the market already fully developed? Has the capacity for development and innovation been reached? To investigate the profitability and sustainability of synthetic turf in the economic environment, we spoke with specialists in the field. Growth and Sustained Success in a Fragmented Market Early versions of artificial grass lacked aesthetic appeal, but with improvements in manufacturing techniques, material production, and the availability of trained labor, both their beauty and price have greatly improved. Homeowners now value free time over the “therapeutic” advantages of gardening and landscaping, which has caused a larger […] Continue reading